Smiling Beauty: the Journey to South America

Running head: The transit to South America Smiling violator: The journey to South America MBA access Essay Smiling Beauty: The Journey to South America As the pertly appointed vice prexy of Smiling Beauty, I would like to present a new chapter in our follows future. In social club for us to remain militant in the economy of tomorrow we must expand our traffic beyond the shores of the United States today. In 2009, the Morgan Stanley Capital International categorize 21 countries as egress commercializes. Of these 21 countries, four garner in been identified as content emerging markets Brazil, Russia, China, and India, to a fault known as the BRIC. Although apiece of these countries has a electromotive force market for our product, it is Brazil that shows the greatest potential and demand. The boilersuit oral health in Brazil is worse than that of the legal age of European countries, and the United States. As young as 2002, studies had shown that totally a minority of Brazilians had access to dentists and or so 40% of the commonwealth had no access to toothbrushes or toothpaste (www.business.highbeam.com). However, since 2002, sales of oral do by products in Brazil father advanced at an bonnie out annual arrange of 9.9%.

According to Factor de Solucao/Kline sorts latest publication, spherical Cosmetics & Toiletries 2006, manufacturers sales of oral c atomic number 18 products in Brazil, which include mouthwashes, toothbrushes and toothpastes, were estimated at $852m in 2006, up 12.2% from 2005 (www.business.highbeam.com). thither are many factors that permit played into this tremendous growth, which is wellhead above the global average. matchless factor is the increase in the universe of discourses earnings. Another is the implementation of political health programs that have amplified the implement of oral care products. The closing curtain factor and arguably the most important, is the change in the brain of Brazilians when it comes to beauty and hygiene in general. Looking ones best, being in shape, and being...If you exigency to get a respectable essay, order it on our website: Ordercustompaper.com

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