Consumer Buying Behavior

Psychological factors Psychological factors include: Motives-- A motive is an interior(a) energizing force that orients a persons activities toward satisfying a father or achieving a goal. Actions are effected by a set of motives, not just one. If marketers can identify motives sometime(prenominal) they can better develop a marketing mix. MASLOW place structure of needs!! Physiological Safety Love and belong Esteem Self Actualization Need to determine what cut of the hierarchy the consumers are at to determine what motivates their purchases. Handout...Nutrament Debunked... Nutrament, a carrefour marketed by Bristol-Myers Squibb originally was tar cooked at consumers that needed to receive particular(prenominal) energy from their drinks after exercise etc., a fitness drink. It was thence targeted at consumers whose needs were for either love and Belonging or esteem. The product was not selling well, and was almost terminated. Upon extensive research it was determined that the product did sell well in inner-city convenience stores. It was determined that the consumers for the product were actually drug addicts who couldnt not establish a regular meal. They would purchase Nutrament as a effectuate for a meal. Their penury to purchase was completely different to the motive that B-MS had originally thought.

These consumers were at the Physiological level of the hierarchy. BM-S accordingly had to digit its MM to better meet the needs of this target market. Motives a great deal operate at a subconscious mind level therefore are difficult to measure. Perception-- What do you date?? Perception is the e! xtremity of selecting, organizing and interpreting information inputs to produce meaning. IE we chose what info we stomach attention to, organize it and interpret it. training inputs are the sensations accredited through sight, taste, hearing, smell and touch. Selective Exposure-select inputs to be exposed to our awareness. more(prenominal) likely if it is linked to an event, satisfies current needs,...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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