Fret and Regret

Case-1 Fret and ruefulness 1. Explain in detail using concepts from the course what the puzzle Ian is face with. Ian has 2 major problems he doesnt want to use I bid 4S instead of peculiar(a)galactic nebula S2 and he doenst want to broke Mollys heart. First problem is about his personal taste and desires. Ian thinks that with Galaxy S2 he can returns from bare(a) technological advantages such as 4g, extra storage and information processing system remote contrale. This shows that in Ians opinion Galaxy S2 has better timbre rather than Iphone 4S. Another reason about Ians preferance is Galaxy S2 has large screen.So in his opinion Galaxy S2 is more succesfull than Iphone about designing. In damage of technology and design Galaxy S2 seems more attractive to Ian. The fact is that these twain smart phones both have comparative advantages to each other and harm is the same. At this point, personal taste becomes important and that is why Ian prefers Galaxy S2. heartbeat problem is about ethics. Molly bought expensive, usefull and one of the best smart phones Iphone 4S to put to work Ian happy. She sacrifised her money and time in order to give perfect present. So if Ian exchanges the phone that would make her sad and her efforts would be in vain. . Should Ian change the phone or remain the phone? Again use as some(prenominal) concepts from the course as are relevant. Ians consumer behaviour depends on brand, his personality, his girl and technology. According to the case if he only considers brand and technology his prime(prenominal) would be Galaxy S2 for sure. But if he considers all of these points and gathers more information, keen choice would be Iphone 4S. For that reason Ian should keep the phone. He didnt give Iphone 4S teeming credit and he admitted that he has distaste for apple products proof of prejudice.Also Ian didnt do enough market research so he has some malign informations about Iphone 4Ss technology. You can have computer remote a pps and extra storage options unlike Ians claims. Before buying new products, awareness, interest, evaluation, foot race and adoption should be the process. Ian skipped trial and evaluation parts and only give attention to interest. While purchasing expensive and to be used for a long time products these steps shouldnt skip. Bigger screen and some extra features directed him to want Galaxy S2. But he also express that these phones are identical in terms of functionality.Ian realised he involve a phone and briefly searched for Galaxy S2. He was in the piece step of the buyer decision process. He should have asked his Iphone 4S and Galaxy S2 drug user friends, get more information and try Galaxy S2 before devising final decision. Since there is no time left for evaluating alternatives, he should keep Iphone 4S and doesnt make sad Molly. If he exchanges the phone he might sadness from Galaxy S2 and also broke his girlfriends heart. So instead of taking those risks, he should co ntinue with the phone which he started to get used to.