Consumer behaviours Term Paper Example | Topics and Well Written Essays - 1000 words

Consumer behaviours - Term Paper ExampleBrand image Definitely, berry has its very own hefty brand image in the mobile call up market. Especially, having a BlackBerry is perfect for professional and stage business minded people. As suggested by Morisy in 2008, its features catering for business world are its strength as BlackBerry is a phone highly recommended by IT professionals.2Product Features BlackBerry has an easy to use QWERTY keyboard. obscure from that, BlackBerry has coverage in lots of countries, hence used around the globe. One of its strongest features is its strong netmail capabilities3 which keeps one connected and does well in providing an email mobile environment. In addition to that, its mobile email provider is fast. Undeniably, BlackBerry has a strong business class features (Barker, 2011).4 On the one hand, this mobile phone has showed its usefulness in being connected in social networking sites like Facebook and Twitter as well. Hence, BlackBerry giv es an edge on its utmost functionality.Absence of Innovation BlackBerry is not an innovative phone which causes consumers to rescind it for iPhone and other android phones. According to Hansberry (2009), this is for the reason that the BlackBerry IT department is not that much interested to media, weather vane browsing and other applications that the others can perform better.7 BlackBerry is more often than not behind the brisk technological innovations of phones.Limited Applications Unlike iPhone and other android phones, BlackBerry does not have much choice of applications. It does not have the trendy applications like Instagram of which gives artsy snapshots in social networking sites and games in iPhone, and much more applications provided by the android market.8Lacks Style and Aesthetics In contrast to other phones, BlackBerry is not stylish and esthetically appealing enough to a wide array of consumers because of its no more than sleek professional