Public Relation Champaign Overview

Abstract

XXX XXX, Inc. hopes to expand into the global market by introducing its Terra Block elevator car to the country of Sri Lanka. Known as the hub of South Asia, this country was maven of those devastated during the recent tsunami. The Terra Block machine can be submissive in rebuild the damaged community infrastructure in the villages hardest hit. Long-term, XXX-XXX hopes to take advantage of Sri Lankas regional value to distribute this crop to other countries in Southeast and lower Southwest Asia.

Public dealings Campaign Overview

Doing business in another country is always a difficult proposition because of language and cultural barriers. It is authorized to understand how these important considerations can impact a companys exponent to gain a foothold in an overseas market. In Sri Lanka, a majority Buddhist country located in the Indian Ocean, south of India (CIA.gov, n.d., 2), new construction or rebuild of homes due to the recent tsunami is a primary goal of the Sri Lankan government. XXX-XXX, Inc., a manufacturer of prestressed/precast concrete products recognizes the potential for introduction of its movable Terra Block machine to this overseas market.



The marketing department will, 1) station XXX-XXX, Incs public relations or PR issues based on introducing a new product in Sri Lanka, 2) identify the indicate audience for the PR execute, 3) discuss ethical implications related to the PR issues, 4) develop a market research plan to shop at the PR campaign strategy development, 5) analyze how the PR campaign will affect the marketing function of XXX-XXX, Inc. In accessory to the psychological trauma of its citizens because of the tsunami, the government of Sri Lanka is faced with the practical challenges associated with rebuilding the communities that were devastated.

        XXX-XXX, Inc.s marketing department realizes there is a tremendous postulate for filling this requirement. Its...

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