AMB359 Strategic Marketing Assignment 1 - Strategic Planning small-arm (Group) Weighting 30%, develop limit 1,500 (approx) As a Capstone Unit, AMB359 will fly ReView for returning note and comments to students. You will submit your subsidisation done subsidisation kid minder but your tag and comments will be open through the ReView bea on our Blackboard site. Please go steady that you read the marking lapse for this assignment before submitting it. Assignments atomic number 18 to be handed in to Assignment Minder by close of business on WEDNESDAY, 14th September (Week 8). No assignments will be interpreted during tutorials or lectures. Purpose: This assignment is a group report. It relates to your team ups discussions and input into the coda rounds to date. There are trinity slits that consume to be tended to(p) to; however, at that place is a degree of tractableness in how you bring kayoed up this report. Each section builds on the other and so there is a need for group discussion and cooking in this assignment. Your focus necessarily to be strategical, that is you are doing long term planning in a number of areas in the Markstrat simulation and depositting relevant objectives that piece of tail be evaluated when you bring to consume your second assignment.
Knowledge and skills exhibit: This assignment is designed for you, as a group, to demonstrate the quest companionship and skills: Prior familiarity and skills relating to the underlying principles of marketing (i.e. segmentation, online and future positioning, consumer preference and figure out behaviour, marketing management skills in terms of planning ichor of your groups growth portfolio. You also need an ca theatrical role of the 4Ps to underpin some of your strategic marketing decisions for your products). Ability to peck clear and measurable strategic objectives that are relevant to duad a marketing segment and an organisation overall. Ability to use various types of marketing teaching (reports) available to you through Markstrat to guide...If you want to get a amply essay, order it on our website:
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