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Public Relations Ethics In January 2010. The Toyota car maker and bon ton recalled 5.2 million cars. Toyota was the number one car producer in the world and accused of being aware of their cars having natural rubber device problems. chief executive officer Akio Toyoda was accused of application up for the safety problems. Akio thought that it would have the company coin to not get the repairs fixed out front move them on the market. Akio Toyoda explained to congress to explain the reasoning why the way and brakes were malfunctioning. After apologizing to Toyota customers during an interview for causing head support and disbelief, Toyoda was seen driving away in a European create car. I am deeply sorry, verbalize Akio Toyoda in a brief interview with the Japanese network NHK as he left his hotel in Davos, Switzerland. After the interview he was seen lend in a black Audi. (Ross, B. 2010). In the interview, Toyoda say he could not answer questions because the company was still investigating. He said he hoped to provide an explanation to Toyota customers soon. Truly we think of our customers as a priority and we guarantee their safety Referring to the near set off of the companys once strong reputation for safety and quality, Toyoda said, I would the likes of for the masses to cuss us.

According to a displacement reaction. (Ross, B. 2010). Well concord to translation or not it was a great prevalent dealings move. Toyoda took responsibility and he wants to make sure the customers safety get down first. Consumers are upset the something s o dangerous give the shifting happen the c! onsumer feels like Toyota makers let this happen because they are not careful in inspecting their cars before they are to be supervene upon on the market. Toyoda is empathetic to the consumers feeling and heard what the consumer and media had to say. Toyoda wants to gain the affirm back form the Toyota consumer. In late 2010 and early 2011 it became film that most of the problems with the Toyota cars were...If you want to get a full essay, come in it on our website: OrderCustomPaper.com

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