Monday, April 29, 2019
Business Strategy Assignment Example | Topics and Well Written Essays - 750 words
business organisation Strategy - Assignment ExampleAmong the elements research here include self- campaign cars and augmented reality glasses. While Google is shortly an industry leader, it has received criticism from analysts who argue that the shift between eras of technology provide be too great for Google to organizationally manage (Jackson 2012). This essay considers strategic means by which Google can manage the coterminous major paradigm change in technology and ensure its long-term subsistence. Analysis While Google, Inc. will undoubtedly encounter steep challenges in maintaining its industry position in the upcoming decade, this strategic outline argues there are ways the organization can remain highly competitive. One of the most owing(p) considerations in terms of long-term strategic oversight is leadership. Chen & Hambrich (2012) argue that atomic turn upnce 53 of the primary determinants of organizational success is successful leadership. Within this spectrum of understanding it is necessary for Google to ensure their leadership and management approach is strategically established. A considerable amount of research has been devoted to Steve Jobs and his organizational contributions to Apple, Inc. Researchers note that his arrogance may down contributed to Jobs ability to inspire others by getting them to view Apple as not just a company, but also a personal mission (Isaacson). What emerges is a consistent union of Jobs personality and leadership approach as implementing brash arrogance and perfectionism to advance his overarching muckle as such, Jobs is not entirely concerned with the intricate programming details, but with driving and shaping vertical and horizontal expansion. Such an approach has also been recognized as successful with famous person chef Jamie Oliver. One considers that in terms of leadership theory his approach is largely akin to a attractive leadership style, as Oliver leverages his intensity for the business to inspire the employees around him (Godwin 2012). There are a payoff of ways that Google can implement the success of these individuals. Their approach could be implemented in different management contexts in Google through ensuring that the organizations mission and purpose is aligned in a socially responsible way. While Google currently has the Dont Be Evil motto, its necessary they nurture implement such social responsibility. This would encourage employee identification with the leader and the organizations larger evangelical purposes. Notably, such an evangelical approach has prominently emerged in technology companies such as Apple, Inc. and to a lesser extent Facebook, both of which have achieved great success. While strategic management considerations are essential to Googles long-term success, its also necessary to consider specific business maneuvers. Indeed, Hannan & Freeman (1989) argue that one of the primary reasons organizations fail is because of the large ecologica l business environment in which they operate. While its unworkable to specifically predict the future in terms of Internet search, there are a number of strategic directions that Google must pursue as a means of not being left stinker in their organizational environment. This strategic analysis specifically argues that future contexts of Internet search will emerge at the intersection of mobile/tablet technology, social media, and customized data analysis. Currently Internet search results in
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