The Impacts Of Media On Pakistans Economy Media Essay

The Impacts Of Media On Pakistans Economy Media EssayThe reason of choosing this crabby issuance is to construct the idea that how a solid grounds internal and external imbalances can buoy be bear upon by its prudence and how a solid ground can face the po 10cy threats while the nation is economic on the wholey either strong or weak.why am I choosing the topic?In terms of choosing this particular topic I have person each(prenominal)y taken keen interest in the economy of Pakistan along with its political history and have observed a clear change with e involvement of media in the landed estates government, worldwide affairs and economy with in brave taboo 2 tens.Historically Pakistan has been an awkward offer with 80% of the kingdoms population living in rural atomic number 18as making the agricultural industry as the main source of employment and GDP.But in juvenile decades a sharp rise in the media industry has turned the billing of economy where even though mos t of the population still resides in the rural aras, the origin of media has increased the influence on its every stake all economy.As per influence of media is concerned surprisingly it can create a two way influence on a countrys economy. There be observations and facts which have proved that in times of financial or economic crisis a media can play a role of either a life saver or even a fan over the burning flames of the economy. The character of media in particular has motivated myself to see and seek the actual impact of media in Pakistans economy as it has been a debatable industry even though its offshoot seems to be a non fish filet phenomena.The idea of researching into this topic is to establish a fact where we can ordinate media into one category or may be non.As in medieval 2 decades we have send its huge impact on countrys political relation and other affairs, I have noticed that it has effected the country in general much then ever before.Its set up on c ountrys politics are massive and I would like to find forbidden whether these effects actually have been positive or rather have shamed the countrys image internationally where we have seen international media projecting the country as a give tongue to which is on its brink to collapse and is struggling to debauch the rising extremism inside the country.International media has most probably played a key role in damaging the countrys economy with in pop off 2 decades where it is seen that this country has been named in media in relation to a place where at that place is all danger for any other country and unluckily the impression passed over to the world has not been positive. International media has projected this country as a failed state, a dropping down economically not viable place for investment funds.On the other hand the media inside the country has influenced the countrys economy in a different way where more and more investment is being done to privatize this indust ry which includes, TV, Radio , discussion papers and etc.Beca rehearse of this two way impact from one industry, this has in fact become a very interesting topic to exercise on trying to find out exactly where the country itself stands in between international and national media.The main purpose of choosing this title.As a student of Finance I would like to highlight the key factors which can shape a countrys economic and political stability. Pakistans economy in particular has been my key interest because of certain reasons including the fact that I was born there and have seen the biggest economic instability swings in last 30 historic period and the obvious relationship of this situation with the media and politics. In my observation politics in Pakistan itself has been influenced a lot by the existence of media especially with in last 2 decades where we have seen a massive rise in hugger-mugger media industry talking and taking stand against the old stylused state run media and have given out the message globally that this country has the potential where international organizations can invest in in this country with a sense of freedom of speech and a free to use media for their financial campaigns with out getting influenced by the government.This in fact is a great success of media which has clearly shown the changes in general ranging from more investment to a clear and reliable media which can of course point out any significant change in time and making it realizable to use media as a generator of revenue giving out jobs and keeping the country in a race with its neighboring countries as well as globally.The veritable media revolution sweeping the nation began ten years ago when Pakistan had just one telly channel, according to the UKs horizon Magazine. Today it has over 100. Together they have begun to open up a country long shrouded by political, moral and religious censorship-taking on the government, intermission social taboos and, most r ecently, pushing a new national consensus against the Taliban. The nascency of privately owned commercial media has been enabled by the Musharraf-era deregulation, and funded by the tremendous growth in revenue from advertising targeted at the burgeoning urban middle section consumers. With television presence in over 16 million households invoice for 68% of the population in 2009, the electronic media have also helped depose and empower some(prenominal) rural Pakistanis, including womenWith an increase of 38% over 2008, the television advertising revenue for 2009 in Pakistan was Rs 16.4 billion ((US $200m), accounting for about half(prenominal) of the total ad market during the year. The TV ad revenue is go along to rise as a percentage of total ad revenue, in the main at the expense of the print media ads. The biggest spenders in 2009 were the telecom companies with Rs 8 billion, fol upseted tight by fast moving consumer goods (FMCG) sector with Rs. 7 billion, as inform by Pakistans GeoTV channelAccording to Daily Times, Chairman Mushtaq Malik of the Pakistan Electronic Media restrictive Authority (PEMRA) has said that the cable television sector is the fast suppuration segment among the electronic media ventures. In the first 100 days of the current government, he has claimed that new licenses for 16 satellite TV channels, 10 FM radio stations, and 232 cable TV channels have been granted. It is anticipated that this would spend to additional investment worth Rs. 2.5 billion, generating 4000 additional jobs in this sector. The cable television sector alone is employing some 30,000 large number in the country.Foreign media, much(prenominal) as the business channel CNBC Pakistan, have also found a niche with the stellar performance and increased viewer and investor interest in Karachi stock exchange in the last decade. The Gallup Pakistan estimates that the number of TV viewers age 10 and above has increased from 63 million in 2004 to 86 millio n in 2009. Though exact numbers are hard to find, it is estimated that the rapid growth of Pakistans media market over the last decade has attracted significant investment in the range of billions of dollars, and produced hundreds of millions of dollars in revenue. There are 150 advertising agencies and 74 production companies. Given the rising power of the media to shape Pakistani society, public opinion and government policy,I personally experienced the pervasive effects of Pakistans media boom , competing channels catering to closely every niche, whim and tastefrom news, politics, education, health, sports, comedy and talk shows to channels dedicated to cooking, fashion, fitness, music, business, religion, local anaesthetic languages and cultures etc. The media have had a profound influence on how umteen young people learn, talk, dress and behave, and emulate the outspoken media personalities, various experts, actors, preachers, singers, sportsmen, celebrities and fashion mode ls. The growth in Pakistans media market has resulted in more useful information, more advertising, more competition and more choice for the public.Pakistan finds itself in the midst of many crises, ranging from a deep sense of insecurity and economic stagnation to low levels of human development and insufficient access to basic necessities of life such as proper nutrition, education and health care. My hope is that the mass media pass on effectively play a responsible role to inform and better Pakistanis on the fundamental issues of poor governance in Pakistan, and help in shaping the economy, the debate and policies to solve some of the most serious problems set about the nation today.Required sources to complete the research.In order to present all these highlights mentioned above ,in detail I bequeath be using people in general as my main source of information which will include interviews with key figures who are involved in Pakistans media industry as well as individuals from the finance market who have observed the statistics in last 2 decades in terms of rising up and deceleration down economy and its interaction with the media in particular.Other sources which will be used will include Newspapers, electronic media and Internet.I will also be using international media reports about the countrys economy compared the national medias reports in very(prenominal) time frame to actually compare and evaluating my main thought whether international media is in any way damaging or constructive to this countrys economy or vice versa.