Questions:1.How did Philips succeed to proceed the leading consumer electronics manu situationurer in the public after WWII? What were its competencies and incompetencies?2.How did Matsushita succeed to replace Philip as No. 1? What were its competencies and incompetencies?3.What do you think of the change each company has stir today? Why is it so hard to change?4.What recommendations would you make to Cor Boonstra? Yoichi Morichita?Case background:This case is about two giants in the global consumer electronics market, namely Philips and Matsushita. Their inter field of study strategies and organizations are very unlike ? era the former pursued a localization strategy, the latter(prenominal) pursued a global standardization strategy; while the former made use of highly self-sufficient national organizations (NOs) for strong local responsiveness, the latter adopted ?1 increase 1 division? structure for cost cutting. Nevertheless, both companies encountered their difficulties as the global environment changed and have then undergone major restructuring oer the years.
1.Aspiring to create significant product innovations at the beginning, Philips later became a leader in industrial look into and was selling into various markets in the world. Also, by anticipating the war during the late 1930s, Philips transferred its overseas assets and research laboratories abroad and decided to build the postwar organization on the strengths of the NOs. Their greatly increased self-sufficiency during the war had allowed most to become full at responding to country-specific market conditions and build the respective good capabilities.
In short, their technology-driven innovations and national responsiveness earned them the leading opinion as a consumer electronics manufacturer after WWII.
Philips? competencies:A ache track record of innovations at local subsidiaries, which have essential strong research capabilities in different areasSelf-sufficiency of NOs allowed them to become adept at responding to country-specific market conditions, for example: local TV transmitting standards, consumer preferences, and economic conditions.
Technological and research labs all supported...
The only issue I did not like about this article is the fact that there were no references. Unless the author forgot to cite any of its sources.
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