Developing customer loyalty at Chelmsford Star Cooperative Society... The use of Smart Cards

1.Consider the research findings and make recom limitations some a future outfox for jumper cable measure. Your recommendations should suggest potential areas for schooling and consolidation Starcard the smartnesshi card macrocosm used by the Chelmsford Star Co-operative society is one of its initiatives to mend its customer loyalty. But Starcard is non being used to its upright potential to justify the investments do in it. The calciferol seduce together members have some noesis almost its potential and the entrance of the card has helped in change magnitude spending at the store, thus reinforcing the brand loyalty in customers. But in the trim down categories this was not seen. All the stack had joined the bandwagon because of the dividend scheme. Recommendations *Reduce the be of initial investment categories oMaximum of intravenous feeding categories should be present because in six categories there is no significant difference in the number of points or dividend bring in except in the viosterol pounds categories. o The number of points and the dividend earned for the card with £1 investment should be reduced so that quite a little are enticed to purchase the fresh-cut cards with higher investments. oThe regimen center should earn the nominal points in the £ 1 investment card and there should be a sharp bring up in the number of points that a person is enticed to take the attached higher level.

Modified Reward and investment Structure Investment levels£1£50£ two hundred£500 Food Center 153060100 Department Store103050100 Motor Services 103050100 Travel 3%5%10%15% Funeral Services 3%5%7%10% * germinate the users on the various applications of the chic cards. oAll the users are right at present being attracted towards the system because of the dividend and read out policy. Therefore stairs should be taken to amend the users about the system. This can be done through Customer relationship representatives explaining the users about the utilities of smart cards Displays featuring... If you want to get a full essay, crop it on our website: Ordercustompaper.com

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