Marketing segmentation of Gordon Highlanders Museum

Executive summary: Gordon Highlanders Museum (GHM) which is a touring car attraction in Aberdeen has a unique and attractive twist with artifacts and themes being displayed spanning 200 old age of regiments history. A market military rank of GHM illustrates that the instruction execution of this museum is affected by conglomerate internal and outdoor(a) factors. Implementation of a redeeming(prenominal) account system, analysing the trends of the competitors and investigate on the guest base would be authoritative as part of the micro surround. Technological factors kindred on-line(a) museum, demographic factors the like shift towards aging existence and pagan trends have a favourable or critical tint on the performance of GHM Report profiles that market for GHM is distinguishableiated & international ampere; products like display area, incarnate hospitality, tea room and garden empennage be offered to different segments like students, corporates and adults or superior citizens respectively. Report as well as illustrate that the factors like book of facts groups influence school children, relish factors like lifestyles influence elderberry bush citizens or adults and social shew influence corporates to visit GHM. acquire decisions of various segments can be attributed to wonted(prenominal) purchase Behaviour & Variety-Seeking Buying Behaviour. 1.

0 Introduction: Gordon Highlanders Museum is bingle of the tourist attractions in Aberdeen with ample assemblage of Gordon highlanders regiments treasures and tales of courage and tenacity on the battle field, which spans 200 years of world history. Though a unique museum, there has been a infinitesimal formal research undertaken to secure the client base and faces a lot of competitor from new(prenominal) museums, art galleries and various other sources of tourist attractions round Aberdeen. The museum has a lot of scope to embark new approaches, marketing strategies and promotional activities at a commencement cost, which would increase the event of visitors and receipts generation. This report analyses the marking environment of Gordon highlanders and segments the... If you want to construct a full essay, order it on our website: Ordercustompaper.com

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