Urban Outfitters Continuing Case Study

urban Outfitters Continuing topic Study: Marketing a business. develop why Sears or Wal-mart can non effectively create a voguish counterculture image. Wal-Mart is better cognize for their turn down prices and to do this they profane in great volume. Whereas the fashionable market intersection is such(prenominal) expensive; although Wal-Mart could buy this fibre of mathematical product they would pick out to upkeep more. That is not what they suffer or how they have in the aside represented their company. I do believe that Wal-Mart could be chic but this would be them in trades because customers would decide that they are like the other stores in this market and choose to equation shop more. Sears also buys in volume and they have a modest selection of trendy trade in. Although they were an American staple I think they are seen to the junior generations as their grandmothers store. Neither of these stores could afford to driveway to cater to a small countercultural market due to their size and dependence on the capacious medium class market. Could the spectacular cuff stores sell trade identical to urban Outfitters? Explain your answer. Big box stores could judge to do knock-offs of urban Outfitters product but its not belike that they would sell the exact corresponding stuff as urban Outfitters.

Because, some urban Outfitters production is private label, produced by them for exchange in their stores only, and the company in all likelihood would not allow that merchandise to be sold in other stores. Also Urban Outfitters sells labels that are edgy, as where big box stores selective pricey what they market to customers they have. The last affaire is if some of its merchandise showed up in Sears or Wal-mart, Urban Outfitters would have to move on to something else because this would mean less exclusivity for them. Customers would not only shop at that place they would shop around for lower prices on the same merchandise. coupled with the fact that big box stores have other merchandise the shopping convenience for both trendy and regular...If you want to get out out a right essay, order it on our website: Ordercustompaper.com

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