Rhetorical Analysis of an Argument

Jordan Sands Jaimie Young ENG 101 23 January 2013 rhetorical Analysis of an Argument The devise TV commercialised Dont attend your own funeral focuses on the quality of swear out, and the customer service of invariable telephone circuit in comparison to organise TV. From the beginning scene and cash advance of the commercial, its implied that cable service is bad, causing customers to deficiency someone to tot fix the service. This would trigger a chain of events, outrageously resulting in having to spirt a funeral. As unbelievable and unrealistic as the claim whitethorn gibem, the earreach has been addressed with a sense of humor which makes the claim effective.The commercial starts out with an average Joe at home sitting in anterior of his TV. You can tell by the scene, he rattlings in a elegant apartment, appears to be single, and is aged between 20 and 30 years old. This dapple would apply to a majority of the audience/people seeing this commercial. The TV has a gray screen, and the commercial is introduced as, When you wait forever for the cable guy, you scotch bored. This gives the audience the idea that cable service is bad, and doesnt work because you would need a technician to come fix it.This would be considered an audience apostrophize in a much ethical way it gives Direct TV the credibility fix cable doesnt exhaust, and is being stripped of in this commercial. As claimed, when someone gets bored while waiting, they look outside and see things they shouldnt see, which is demonstrated in the commercial as twain men putting a large plastic bag into the derriere of a car. You can tell by the mens reactions that Joe was in trouble. The next scene is Joe in his room, which is very plainly decorated, and small. The entire present out of his house is dull, and doesnt draw attention at all.When noticing this, its also shown that Joe is very plainly dressed as well he has muted-colored casual business attire on. This gives the imp ression that if someone has cable, their life is usual and almost boring life would be so much more vibrant and convenient with Direct TV. Joe is seen frantically putting things into a old bag because he needs to vanish. That escalates into him swimming away from a burning at the stake boat, and the announcers explanation is that he needed to fake his own death in order to vanish. After that, Joe is forced to dye his eyebrows in order to live a double life.Meaning for the audience if you dont have Direct TV, you need a new life. This is one of the underlining assumptions that things are tied together- or the warrant. The last time we see Joe, he is sitting in the concealment of a funeral service. His entire appearance has changed he looks much older, has glasses on and he has white hair, eyebrows, and a mustache. Everyone in the crowd is crying, looking down, etcetera This gives the audience the emotional aspect of the evidence, connecting them to the situation. Joe is keeping his head down as the announcer says, And when you dye your eyebrows, you attend your own funeral as a guy named Phil Shifley.Dont attend your own funeral as a guy named Phil Shifley. In some other words, dont go through with(predicate) all of this trouble in result of having regular cable, and switch to Direct TV. This same advice is given through a more straight forward approach by formulation Get rid of cable. Another warrant would be, getting rid of cable will get rid of all these outrageous problems that cable may and will cause. The audience can appreciate the humor of the idea that apparently things wouldnt actually escalate like in the commercial on the dot because of your TV service.The idea of this chain of events being connected to not having Direct TV would be the warrant. The audience is also showed a price of the service starting at $29. 99 a month, making it seem as if its an easy fix. The prices would be considered a logical audience appeal cheap prices are alwa ys an eye grabber. As far as a stretch as it is, the audience successfully gets the idea that regular cable is not worth having. When its not working, it takes a ample time for the customer service to come through leaving the customer without a TV. This leads to the question, Why pay more for something that doesnt work? when shown manifestly cheap prices for Direct TVs more reliable, customer kind service. When the audience is given a person to relate to the average Joe, and a situation to connect to TV trouble and a normal life, it makes it easier for the audience to put themselves into Joes position. When trying to sell a product, one of the tonality points is to paint a picture for the customer show them why they need something and how it can better their lives. Making the customer laugh lightens the mood. All of these points have been met in this commercial, so it would be considered effective.